(Re)começando com novidades

Post anteriormente publicado no iMasters em 24/04/2009
http://imasters.uol.com.br/artigo/12501/midiasocial/…

Olá, pessoal! Com muito prazer e satisfação comunico que, depois de bastante tempo, estou de volta ao iMasters. Para quem ainda não me conhece, eu escrevia aqui sobre Flash e Actionscript. Mais detalhes sobre mim vocês encontram no meu website. Agora, falarei de Redes Sociais, Webmarketing, blogosfera e assuntos afins. Para recomeçarmos com o pé direito, resolvi trazer três ótimas novidades pra vocês:

1. Twitlonger

A primeira delas é o Twitlonger (http://www.twitlonger.com).

Esse serviço expande uma limitação do Twitter, permitindo que o usuário insira textos com mais de 140 caracteres. Funciona da seguinte maneira: o usuário acessa o website do serviço, fornece username e senha, após isso digita o texto com quantos caracteres desejar. Clicando em postar, o serviço insere parte do texto no twitter, com um link no final para a visualização completa do post. � bem simples!

Não sou muito a favor desse tipo de ferramenta, pois vai contra o objetivo do Twitter, que é ser um serviço de Microblogging, exceto quando usado em casos específicos, em que não há jeito de diminuir o texto para caber nos 140 caracteres obrigatórios. Como o próprio Stuart Gibson – criador do Twitlonger – disse: se seu post cabe em 150 caracteres, com certeza você poderá reescrevê-lo, tornando-o um pouco mais curto.

2.Spotify

Todo “twitteiro” mais experiente já utilizou, pelo menos uma vez, o Blip.fm. Quem nunca deu uma “blipada”, como diz por aí o pessoal do Twitter?

Agora o Blip.fm ganha um concorrente de peso: o Spotify, uma ferramenta desenvolvida na Europa que tem tudo para tomar grande parte do espaço conquistado pelo Blip, pois possui ótima qualidade de áudio, além de uma biblioteca maior e melhor organizada.

O Spotify ainda está em fase beta, mas já pode ser utilizado em duas versões: Free e Premium.

A versão gratuita ainda não está disponível no Brasil, mas você pode inserir seu e-mail na lista de espera para ser avisado da disponibilidade da ferramenta em sua localidade. Já a versão paga, que custa 10 euros, pode ser utilizada por qualquer um.

Para quem gosta de dar umas “blipadas”, vale a pena conhecer o Spotify: http://www.spotify.com

3. Social Media Brasil

Para encerrar o artigo de hoje com chave de ouro, vou falar do Social Media Brasil, um evento muito interessante que ocorrerá nos dias 5 e 6 de Junho, em São Paulo.

O Social Media Brasil tem como foco principal a geração de conhecimento sobre táticas para redes sociais e a importância de mensurar e buscar resultados efetivos para os clientes. E os organizadores do evento alertam: é importante que o participante conheça, pelo menos, os fundamentos da área e, mais importante, que o interessado atue direta ou indiretamente na criação de estratégias, pois esse é um evento feito para quem coloca a mão na massa em agências, portais, clientes finais e empresas engajadas em mídias sociais.

Serão mais de 14 palestras e painéis, envolvendo mais de 20 profissionais de renome no mercado nacional. Entre eles vale a pena destacar alguns: Edney Souza, da Pólvora Comunicação; Juliano Motta, Diretor de Marketing Online do UOL; Marcelo Tripoli, fundador e CEO da iThink; Tiago Luz, do SearchCast (um dos podcasts mais bem feitos que eu conheço); Giordani Pasqualon, da Media Contacts (escreve aqui para o iMasters também) e Gustavo Fortes, da Espalhe – Marketing de Guerrilha.

O Social Media Brasil será realizado no Teatro Gazeta, no centro de São Paulo.

Para informações mais detalhadas, acesse o website oficial do evento: http://www.socialmediabrasil.com.br

Bom, pessoal, por hoje é isso. Espero que tenham gostado das dicas. Até semana que vem!

Um grande abraço,
Felipe Gomes.

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